I’m Jenn State, a skilled designer with a passion for branding, web design, and digital strategies

Over the years, I’ve had the privilege of working with a variety of talented teams at leading agencies, creating impactful design and digital solutions for a wide range of clients. This page showcases also includes some of the work I completed during my time at those agencies, mixed with work I've done for Black Tie Creatives.

My dedication to excellence has earned recognition from esteemed organizations such as ADAI and AAF, as well as being recognized as Des Moines' AAF Emerging Advertiser of the Year in 2022.

resumerecent work

NUO

Black Tie Creatives developed NUO’s branding from the ground up, crafting a strong visual identity, brand voice, and website design while ensuring a clean, science-backed, and consumer-friendly experience.

Logo + Branding + Collateral + Packaging + Website + Photography + Retail Display

NUO
2024

ICRF

ICRF engaged us to create a brand and website to educate Iowans on reproductive rights amidst shifting political landscapes.

Logo + Brand + Website

Iowa Coalition for Reproductive Freedom
2024

Demir Homes & Design

Black Tie Creatives has developed Demir Homes & Design’s branding, website, and marketing materials, creating a cohesive and elevated identity that reflects their expertise in luxury home building.

Rebrand + Logo + Collateral + Website

Demir Homes & Design
2024

Taste The Terps

Elevate your senses with Batch Flavors’ Taste the Terps campaign, where scientific precision meets natural brilliance in crafting intensely flavorful vaping experiences.

Website + Social + Packaging + Collateral + Digital

Batch
2024

Ricochet

We’ve helped Ricochet elevate its brand through a dynamic website, bold branding, engaging social media, and eye-catching collateral.

Branding + Website + Collateral + Merch

Ricochet
2024

Blue Ribbon Bacon Festival

Black Tie Creatives built the Blue Ribbon Bacon Festival website and designs annual collateral, adapting to a new theme each year to create a fresh, engaging experience for attendees.

Website + Themed collateral annually + Social media campaigns & management + Event signage

Blue Ribbon Bacon Festival
2023-2025

Batch Become

For Batch Become, we created a vibrant social campaign that positioned the brand as a go-to for daily wellness and balance.

Social + Packaging

Batch
2023

Heartland Swing

Swing into joy and connection with Heartland Swing, where every step tells a story.

Logo + Branding + Identity + Website + UX + Social + Photography

Heartland Swing
2023

Custom Pak

For Custom-Pak, I spearheaded a comprehensive brand refresh that included advertising, photography, and a revamped identity.

Brand creative + photography

Custom Pak
2022

Principal

In collaboration with Principal, we developed their annual online report website with a focus on designing easy-to-navigate experiences for shareholders, financial professionals, and investors.

Website design

Principal
2022

TheMyx

A revolutionary dissolvable cannabis powder, blending science-backed innovation with bold, consumer-friendly fun.

Packaging + Website + Brand Strategy + Social Media + Photography

Bud & Mary's
2022

Bud & Mary's

Revitalizing Bud & Mary’s cannabis brand beyond clichés, bringing unique identity and distinction in a saturated market.

Logo + Identity + Brand Strategy + Packaging + Website & UX + Brand Story + Environmental + Marketing + Retail Displays + Email Marketing + Data Analysis & Reporting + Display Advertising + Merch + Radio Advertising

Bud & Mary's
2022

Riverview Music Festival

For the Riverview Music Festival, we designed a cohesive brand identity, promotional materials, and a dynamic website to capture the festival’s vibrant energy.

Website design + development + Event signage + Collateral

Riverview Music Festival
2021

JR's SouthPork Ranch

For JR’s SouthPork Ranch at the Iowa State Fair, we created a complete brand experience, including website design, branding, merchandise, and environmental graphics.

Environmental design + Website design + Merch + Photography

JR's SouthPork Ranch
2021

Greek House Chefs

The Greek House Chefs website was revamped to project a genuine, professional image that reflects its Midwestern roots and ambition to grow.

Website design + Photography

Greek House Chefs
2020

BlueFingerprint

I designed and developed the website for BlueFingerprint.com, creating a modern, user-friendly platform that showcases their unique offerings.

Website design & development

BlueFingerprint
2020

Aid4

Crafting a fresh brand for Aid4 Nutrition, bridging scientific expertise with consumer appeal in a competitive market.

Logo + Identity + Branding + Packaging + Social + Website + Photography + Iconography

Aid4 Nutrition
2020

80-35

For 80/35, we created a fresh, vibrant brand identity to capture the energy and spirit of the festival.

Design + Website + Collateral + Event signage + Merch

80-35 Music Festival
2019

Walter Aviation

By emphasizing the advantages of quicker flights and savings on commercial flights and layovers, the site positions Walter Aviation as the go-to solution for those seeking a more efficient and private air travel experience.

Website design + development

Walter Aviation
2019

Drake Executive Education

Empowering enrollment in Drake University’s Executive Education program through cohesive branding across collateral, workbooks, and a user-friendly website that showcases its prestigious offerings.

Collateral + Website

Drake University
2019

MarcKris

MarcKris, a homebuilder and designer, needed a modern, sophisticated website, highlighting her unique approach to creating inspired and functional homes.

Website design & development + Photography

MarcKris
2018

Splashlight Solutions

For Splashlight Solutions, I designed and developed a modern, engaging website that clearly communicates their services in reducing healthcare costs through innovative solutions.

Website design + Video animation

Splashlight Solutions
2018

Aliviar

We rebranded Aliviar by refining their logo, packaging, and digital presence to create a clean, professional image that resonated with Iowa’s medical cannabis market.

Rebrand + Packaging + Website + App + Photography + Collateral + Retail display

Aliviar
2018

Baton Global

Since Bâton Global’s inception, we’ve crafted their brand identity, developed their website, and designed a full suite of collateral and marketing materials to support their growth and impact.

Logo + Branding + Identity + Collateral + Website

Baton Global
2017

Iowa By Trail App

For the Iowa By Trail app, the design focused on highlighting Iowa’s beauty while ensuring a seamless, engaging experience for users to discover and navigate the state’s trails.

App Design

Natural Heritage Society
2016

First American Farms

For First American Farms, a halal-focused company entering an under-saturated market, we developed a comprehensive business plan to help launch their brand and establish a strong market presence.

Identity + Packaging + Collateral + Advertising

First American Farms
2016

WDDRR

We refreshed the logo and identity system for WDDRR, modernizing their brand to enhance recognition and align with their professional image.

Logo + Identity + Branding

WDDRR
2016

Peak Rewards Earth Day

Peak Rewards
2015

Discovering Czech

A cohesive branding solution for Discovering Czech, enhancing its tourism appeal by effectively showcasing its unique offerings in golf, heritage, and culture.

Logo + Identity + Collateral

Czech Golf & Leisure
2015

57th ADAI Exhibition

Invitation + Collateral

ADAI
2015

Wedding Invitation

Wedding Invitation

2014

Flour & Sugar Bakery

For Flour & Sugar Bakery, we designed and developed a vibrant, visually appealing website that reflects the bakery’s dedication to creating beautifully crafted and delicious treats.

Website + Photography

Flour & Sugar Bakery
2014