Aliviar, an established medical cannabis brand in Colorado, sought to refresh its identity as it entered the new medical-only market in Iowa—the first brand to do so in the state. Looking for a professional and trustworthy image that would resonate with consumers unfamiliar with these products, they turned to Black Tie Creatives for a comprehensive rebranding. We revised their logo, developed a website, and created consistent packaging across an expanding product line. Additionally, we managed their social media accounts and email campaigns to raise brand awareness throughout Iowa. Our efforts included designing in-store displays, developing an iPad shopping app for education and shopping, and producing collateral and menus along with product photoshoots. This revitalized approach led to significant success in Iowa, prompting the Colorado team to request the adoption of the updated brand for their state as well.