Aid4 Nutrition aimed to introduce two innovative consumer products—Brain and Immunity—into a saturated market on Amazon, focusing on the benefits of natural ingredients powered by science. Recognizing the challenges of standing out in a competitive landscape, Aid4 sought a comprehensive branding solution to effectively communicate their commitment to nutritional wellbeing. Black Tie Creatives developed the Aid4 brand identity, packaging, and website, ensuring a cohesive and appealing presentation of their products. Additionally, we created an Amazon storefront to optimize product visibility and facilitate consumer access. To further amplify brand awareness, we managed their social media presence, collaborated with social media influencers, and launched an awareness campaign highlighting the science-backed, trusted ingredients in their products. This strategic approach helped Aid4 Nutrition establish a strong foothold in the market while overcoming initial challenges related to visibility and consumer trust.