For Custom-Pak, I spearheaded a comprehensive brand refresh that included advertising, photography, and a revamped identity. The project highlighted their commitment to providing custom solutions, from blow mold pieces to packaging, warehousing, and fulfillment. Through creative direction and thoughtful design, we showcased the company’s dedication to craftsmanship and service, while capturing the hardworking spirit of the team that drives Custom-Pak’s success every day.