Heartland Swing
Black Tie Creatives partnered with Heartland Swing to strengthen its brand and promote swing dancing in Des Moines through website design, event branding, digital marketing, and creative strategy.
Logo + Branding + Identity + Website + UX + Social + Photography + Paid Media + Collateral + Merch
Heartland Swing is a Des Moines-based nonprofit that brings people together through swing dancing, live jazz, classes, and community events. Black Tie Creatives developed the organization's award-winning brand identity and website, along with ongoing creative and marketing support to promote events and grow its audience.
Building a Brand Around Community
Heartland Swing needed a recognizable identity that captured the energy and nostalgia of swing dancing while welcoming a new generation of dancers.
Black Tie Creatives created a cohesive visual identity and website, making it easy for visitors to discover classes, upcoming dances, and special events.
Our partnership extends into event branding and marketing, including promotional campaigns for Heartland SwingOut, the organization's signature dance weekend. Through social media, digital advertising, email marketing, photography, and event collateral, we help connect new audiences with the local dance community.
The brand identity received an ADAI Excellence Award for Identity Design, recognizing its creative execution and cohesive design.
Project Highlights
- Award-winning brand identity and logo design
- Custom Webflow website
- Event branding, digital advertising, and social media
- Photography, email marketing, and promotional materials
awards received
Identity – 66th ADAI Excellence Award
