For First American Farms, a halal-focused company entering an under-saturated market, we developed a comprehensive business plan to help launch their brand and establish a strong market presence. In addition, we created a distinctive brand identity and packaging design that emphasizes quality, authenticity, and trust. Our work aimed to position First American Farms as a go-to source for high-quality halal meat, combining thoughtful branding with impactful design to attract and resonate with their target audience.