Baton Global, founded by two Drake professors aiming to make a significant impact on the world, approached Black Tie Creatives in 2014 to develop their brand. Since then, we have partnered with them to create comprehensive collateral, branding, a website, and photography—all aligned with their mission of serving the global community. From humble beginnings in a small office, Baton has exceeded expectations and evolved into a professional, strategic company that communicates its message to all corners of the world, effectively reaching diverse audiences with a compelling brand identity.