Ricochet
Branding + Website + Collateral + Merch
Originally founded as “King Pong” in 2011 at the Des Moines Social Club, Ricochet quickly grew into a globally attended weekly table tennis league. As the club evolved, in 2014 it moved to a vibrant 10,000 sq ft space in East Village, where it underwent branding to it's new name, Ricochet, with the help of Black Tie Creatives. This partnership has been pivotal in refreshing their brand as they expanded, culminating in a relocation to a larger downtown venue in 2022. In 2023, as part of their continued growth, Ricochet turned to Black Tie for a website overhaul that integrated a new scheduling system for space rentals. Our ongoing collaboration has also included social media graphics, swag, and signage, reinforcing Ricochet’s identity as a dynamic hub for ping pong enthusiasts.