Building an Entertainment Brand

Ricochet offers far more than games and great food. It creates spaces where friends gather, companies build stronger teams, and celebrations become memorable experiences. That energy became the foundation for every creative decision. Our role wasn't simply to design a website. It was to create a digital experience that captured the excitement guests feel the moment they walk through the door while making it easy to explore attractions, book events, and discover everything Ricochet has to offer. As new offerings, promotions, and locations were introduced, the platform evolved alongside the business without losing consistency or personality.

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Supporting Growth

As Ricochet prepared to expand beyond Des Moines, the website was restructured to support a multi-location experience while remaining flexible enough for future growth. Navigation, CMS architecture, and page layouts were designed to accommodate new venues, unique offerings, and location-specific content without requiring a complete rebuild.

Alongside the website, Black Tie continued supporting the brand through photography, social campaigns, promotional creative, environmental graphics, and ongoing marketing initiatives, helping maintain a consistent guest experience across every touchpoint.

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Project Highlights

• Custom Webflow website design and development

• Multi-location architecture built for future expansion

• Professional photography and digital marketing creative

• Environmental graphics and promotional campaigns

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A Creative Partnership

Ricochet continues to evolve, and the brand has evolved with it. By combining thoughtful strategy with ongoing creative support, we've helped build a scalable platform that grows alongside the business while staying true to the energy that makes Ricochet unique.