In response to recent political changes in Iowa, ICRF approached us to build a brand and website that would effectively educate and drive change. We developed a logo that features a sophisticated and interconnected symbol, embodying the unity and strength of their mission. The intricate design reflects the organization’s deep commitment to reproductive rights, while the bold serif typography conveys authority and trust. This balanced and elegant logo captures ICRF’s dedication to empowering individuals and ensuring reproductive freedom in Iowa. The overall goal of this project is to raise awareness and educate Iowans about reproductive rights.