To Andrew & the Gaia GPS team,
Hello! Allow me to introduce myself. My name is Julian, and I want to make your app and company look incredible. I’m going to be candid: my heart leapt a little when I saw your tweet regarding your request for a designer. There are few things I am more passionate about than hiking, adventure, technology, apps and branding (yes, all of those). It’s not often the stars align and an opportunity presents itself in such a way. Anyway, let’s get down to it: here is why you need not look any further!
For starters, I don’t work alone. I’m a package deal! My fiancée Jenn and I founded Black Tie Creatives 5 years ago. We are based in Des Moines, Iowa. Together we offer design, web and digital marketing services to a wide variety of clientele. We pride ourselves in delivering custom tailored services focusing around holistic branding and identity. Visit our portfolio page to see examples of our branding and interactive designs. We regularly work with companies to develop their unique identities both online and in print. Our general process involves research, collaboration and creation.
Who We Are As People
Jenn and I are avid adventurers. We are travelers, backpackers, kayakers, photographers and general outdoorsy kinda folk. To give you an idea of our affection for the outdoors, I recently proposed to Jenn when we summited Cloud’s Rest during a 4 day backcounty hike in Yosemite, which was in the middle of a 3 week cross-county road trip. We are always scouting our next trip, whether big or small. This summer we will be backpacking in Malaysia for 3 weeks! Make no mistake though, we work hard. We both maintain full time jobs on top of our own business activities. We dream of taking the show on the road someday and becoming true digital nomads.
Let Me Introduce You to Jenn
Jenn is a graphic design master. The Adobe creative suite bows to her every mouse click. She spends her days working for an ad agency, and her evenings and weekends blasting out phenomenal design for our Black Tie clients. A couple years ago she completed her first app design: Iowa By Trail. It has won quite a few awards for design and user experience at local design competitions, check it out! Jenn is a trooper, both on the keyboard and on the trail. She once (moderately) tore her achilles tendon while trekking the Trans Zion route and continued to power through, completing the final 18 miles in one day due to dangerous weather! She’s the real deal.
And More About Myself
I love getting outside and exploring so much that I made a website devoted to inspiring and promoting adventure. Oh, and also for sometimes reviewing outdoor apps! I am a huge technology lover, and a big proponent of using a smartphone as a tool when traveling. I have plenty of experience using a plethora of outdoor apps, especially mapping apps (including Gaia GPS and Topo Maps). I have tons of ideas and insight that will be valuable to this project. When it comes to design, I’m a UX and UI geek. I am ridiculously passionate about solving problems, developing optimal processes, and developing unique solutions. My other roles are boring and involve client management, consulting, business development, and general operations stuff. Together, Jenn and I make a pretty great team.
Let’s Get Down to Business
We would love to collaborate with the Gaia GPS team on your rebranding project. In order to communicate effectively, you should know that we are comfortable using a wide variety of productivity services, including Marvel prototyping, Slack, and other common internet based tools. We would love to discuss your project with you directly, share our process in more detail, and potentially provide an estimate for the total project. For reference, our hourly rate is $65/hr for graphic design and $85/hr for web design.
I appreciate you taking the time to read all of the above, and hope that you will appreciate the level of effort we are dedicated to delivering. Jenn and I truly look forward to developing a harmonious relationship with your team. We hope to hear back from you in some capacity, regardless if you decide to go in another direction. Below are some links to for you to do some thorough vetting. Enjoy, and talk to you soon!